The Gen Z Report: Understanding the College-Bound Mindset

The Gen Z Report: Understanding the College-Bound Mindset and the Five Gen Z Archetypes

$750.00

A report that details the results of our survey with more than 1,500 students. Insights include communication preferences, decision triggers, influencers, visual and verbal cues, thought process on college selection, and more.

A behavioral analysis of each archetype segmented by outlook, attitude, and values shares insights of motivations, needs, and concerns and offers engagement recommendations.

Product Description

A behavioral analysis of each archetype segmented by outlook, attitude, and values shares insights of motivations, needs, and concerns and offers engagement recommendations.

The report is a comprehensive review of the overall results from the full study. It includes:

  • A brief overview on Gen Z characteristics
  • A synopsis of our research approach and rationale
  • An overview of our national student panel and their backgrounds
  • An evaluation of their research process, influencers, and the decision triggers
  • An exploration of the communication channels and preferences
  • An outline of other factors that inform their decision
  • An inquiry into their thoughts and values about college and its offer
  • A survey of visual and verbal language
  • Digestible data and specific insights listed through the paper
  • Expert analysis and recommendations

Also included in this report is The Archetypes: Five Segments of Gen Z, a behavioral analysis of the five segments within Gen Z that we’ve identified. For each archetype, we outline:

  • Personality
  • Mindset
  • Interests
  • Psychographics
  • Considerations
  • Desired traits
  • Communication styles
  • Buzzwords to avoid
  • Visual cues
  • How to engage them

File Size: 20 MB
Print Length: 39 pages
Publication Date: Oct 15, 2016
Language: English